S.W. Basics is the definition of "minimalist" skin care. They leave out crazy synthetic chemicals and luxury fillers, instead using no more than five ingredients in their holistic, handmade products. Fewer ingredients means higher potency and gentler skin care, even for super-sensitive skin. And they still make you look amazing and smell pretty. S.W. Basics wants their products to be as healthy for communities and our planet as they are for customers, which is why they support sustainable agriculture by buying only from organic, Fair Trade, or small-farm sources.