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For centuries, women from the Quechua-Shuar tribes have travelled deep into the Amazon rainforest to prepare a highly potent, restorative oil they call rahua (ra-wa), believing it to be the secret to their thick, flowing, lustrous hair. In the 1990s, these women shared rahua’s power with renowned New York stylist and colorist Fabian Lliguin, a native Ecuadorian of Quechua descent.

Intrigued, Lliguin studied rahua’s revitalizing effects on his own clients’ hair. Dry, damaged strands sprang to life with renewed, bouncy elasticity. Colour treatments remained shiny and vibrantly true. Irritated scalps calmed under rahua’s soothing care. Today, Amazon Beauty features rahua as the star ingredient in the Rahua hair care collection. Amazon Beauty is proud to have built this earth-friendly, sustainable business in partnership with women from Amazonian nations.