Known among beauty insiders as the pioneering leader in luxury and eco-friendly nail polish, Priti NYC founder Kim D'Amato launched the company in 2005 with one simple mission: to support organic farmers and to decrease the amount of chemicals poisoning the earth—and its inhabitants—one manicure at a time. Priti NYC polishes are completely nontoxic and made without toluene, dibutyl phthalate (DHB), and formaldehyde. The company is active in working with charities and events that support both environmental and women's issues.
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