Silky, weightless, and easy to apply, Alima Pure's Satin Matte Foundation evens out skin tone, enhances your complexion, and reduces the appearance of fine lines and pores. This award-winning formula is free of irritants, nano-particles, dyes, fillers, bismuth oxychloride, glutens, and toxins. Minerals form a protective barrier on the surface of the skin rather
than cross the dermal barrier as some liquid cosmetics do. Mineral
makeup works well for both oily and dry skin. Apply with Alima's Foundation Brush.
Two of the primary ingredients in Alima Pure's Satin Matte Foundation are natural physical sun blocks. Satin Matte Foundation provides enough coverage for incidental sun exposure, but if you will be getting a lot of sun, we recommend sunscreen.
HOW TO CHOOSE FOUNDATION
Step 1: Choose your undertone.
Alima Pure's shades of foundation contain six undertones—cool, neutral, beige, warm, olive, and golden. Look at the little patch of skin in front of your ear lobe and compare it to the descriptions below.
COOL: Your skin tends to be pinkish, and you burn rather than tan in the sun. If your skin is a bit deeper, your tan tends to be reddish rather than brown.
NEUTRAL: Your tone is peachy without obvious yellow or pink tones. You either burn immediately or burn and then tan slightly.
BEIGE: Your colouring is beige-peach with a touch of yellow, and you may tan a bit.
WARM: You have noticeable peach-to-yellow undertones and tend to tan easily. If you are very pale, you may still burn a bit at first. Your tan tends to be warm golden brown.
GOLDEN: You have a rich yellow skin tone without a hint of pink or beige. You tend to tan easily, unless you are very pale.
OLIVE: Your skin tone is beige without a hint of pink or yellow (like café au lait). You probably tan easily, even if you are pale.
Double-check by looking at your inner wrist. Cool skin tones will have blue-looking veins; warm, beige and golden skin tones will have greenish veins; neutral and olive skin tones can have either.
Step 2: Choose your depth of colour.
0 level shades appear almost white on the skin and are suitable for people who seem to burn when they merely think about the sun. People this pale are relatively rare and have difficulty finding foundations pale enough for their skin.
1 level shades are extremely pale, but with a bit of colour. Level 1s actually have to go into the sun to burn—for about three minutes. People with this colouring usually wear the palest shade of foundation available—but not in Alima!
2 level shades are basically pale. If you wear the palest (or next-to-palest) shade in a conventional line, then level 2 may be perfect for you.
3 level shades would be considered light-to-medium skin tones. You can take a little sun—carefully (though it’s better not to).
4 level shades are right there in the middle. You might not burn very easily, but it’s still possible. Pastel colours are probably not your favourites.
5 level shades have caramel skin tones with any undertone.
6 level shades are right on the border of medium and deep. Even if you have a cooler skin tone, you probably tan easily.
7 level shades work well for those with bronze skin tones.
8 level shades are for those with dark brown skin tones.
9 level shades work for those with the deepest skin tones—often considered ebony.
Titanium dioxide, zinc oxide, mica.