Celebrity makeup artist Lina Hanson was born and raised in Sweden, where eco-conscious living was an engrained part of her life. In fall 1999, she moved to New York City to pursue her love of beauty and cosmetics. She soon began to wonder why many women use toxic, mass-produced beauty products when natural, straight-from-the-earth alternatives are available. She made it her goal to research and find the most pure anti‐aging essential oils in the world, collecting oils from countries like Morocco, South Africa, India, and Brazil. After two years spent developing the perfect blend, Lina Hanson Global Face Serum was born.

Lina Hanson supports fair trade and sustainable harvesting. Several ingredients used in Global Face Serum are harvested by women in various regions around the world to promote their economic growth and give them a sense of empowerment.