The choices can be overwhelming in the world of beauty, but re-engineering existing products to make them simpler, greener, and more innovative is part of the mission of Kaia Naturals founder Mary Futher. Working with chemists who are dedicated to using natural ingredients, the result of Mary’s efforts constitutes a first of its kind: 100 percent sustainable bamboo, gentle, eco-savvy, biodegradable cleansing cloths that are free of all harmful ingredients and never tested on animals. At Kaia, they don’t just think about using natural, mild, safe, and effective ingredients, they place equal importance on what not to put in their products.
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