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ILIA Beauty was founded on the inspiration to create a connection between organic beauty and contemporary fashion. Our skin is our largest organ and can absorb just about anything we put to its surface. ILIA is formulated with this in mind. ILIA follows an ethical-sustainable approach to creating products, which are filled with up to 85 percent certified organic, bio-active botanicals that nourish and rejuvenate the skin. 

Flipping through her makeup bag one day, founder Sasha Plavsic discovered that organic makeup needed “re-branding,” with new contemporary colours, better packaging, and superior product performance. With this in mind, Vancouver-born Plavsic became committed to producing safe beauty products that women can love for their look and trust for their quality.