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Dr. Bronner's products are synonymous with old-world quality and time-honoured simplicity, which can be traced back to the family's German-Jewish soapmaking tradition. Born in 1908 to a family that had been making soap since 1858, Emmanuel Bronner was the third generation certified as a master soapmaker under the guild system of the time. In 1929, he brought his formulas for high-quality products to America, starting Dr. Bronner's Magic Soaps in its current form in 1948. Renowned for the quality, versatility, and eco-friendliness of its products, Dr. Bronner's quickly became the number-one-selling natural brand of soap in North America. Today the company strives to honour its heritage with progressive business practices while devoting profits to worthwhile causes and charities worldwide.