Eco entrepreneur Chris Birchby was inspired to create Coola in 2002 after facing melanoma scares in his family. Today Coola continues to pave the way in the suncare industry by producing in limited batches in California and reformulating often, taking advantage of new developments in sun science. You may obsess about what you put in your body, but think about what you put on it. Actually, Coola has thought about it quite a bit, and consciously chose to develop its line using ingredients that are organic, sustainable, and locally sourced. All Coola products protect and nourish with vitamins, natural phyto-protectors, and age-defying antioxidants, and never contain PABA, parabens, petroleum, or phthalates. Its mineral sunscreens use mineral (or physical) active ingredients like titanium dioxide and zinc oxide to scatter and reflect UVA/UVB rays.